This infographic is headed “The Journey of” in spaced capitals, followed by a large bold “COFFEE” in dark brown serif type, where the “O” is replaced by a coffee bean. Below it are the subtitle “From Bean to Cup” and the line “A simple bean. A remarkable journey.” In the top-right corner, a small vertical note reads “Great Coffee Takes Time.” The background is a soft cream, with glossy green leaves and roasted beans decorating the top-left, bottom-left, and bottom-right corners.

A central vertical timeline holds eight numbered brown circles. Each stage has a photo in an arched frame on one side and a small icon with a short slogan on the other, alternating left and right down the page:

1. Growth (0-9 months): Coffee plants grow in rich volcanic soil, nurtured by sunlight and rain, and healthy cherries begin to form. “Healthy plants. Better beans.”
2. Harvesting (seasonal): Cherries are handpicked at peak ripeness for superior quality and richer taste. “Ripe cherries hold the best flavor.”
3. Processing (1-4 weeks): Cherries are cleaned and the outer layers removed, leaving the green coffee beans. “Clean beans. Pure flavor.”
4. Drying & Sorting (1-3 weeks): Beans are dried to the right moisture level and sorted by size, density, and quality. “Quality is in every step.”
5. Roasting (8-15 minutes): Green beans are roasted at high temperatures, unlocking aroma, flavor, and color. “Heat turns good beans into great coffee.”
6. Grinding (seconds): Roasted beans are ground to a size that suits the brewing method for maximum flavor extraction. “The right grind brings out the best flavor.”
7. Brewing (minutes): Hot water meets ground coffee to create the perfect cup. “Same bean. Different moments. A better you.”
8. Your Cup (forever): The journey ends in your cup, a flavorful experience that energizes your day and lifts your mood. “More than just a drink.”

The photos show red and green coffee cherries on the branch, a basket of ripe cherries, beans drying on raised beds with mountains behind, green beans in a wooden bowl, a roasting drum, ground coffee in a dark bowl, a steaming black coffee, and a latte with heart-shaped art. The poster closes with “Good Coffee • Better Days” at the bottom.